Google Analytics is a great tool, but in a previous post I explain why you have to be careful about drawing conclusions from mere traffic numbers. If you’re interested in seeing your website’s traffic numbers just for the heck of it, great. But avoid drawing hasty conclusions or taking hasty actions based on them. Talk to me first. If you want to see your traffic data, this post will explain how to find it. Continue reading →

Confused yet?

Augsburg College uses Google Analytics to track our website traffic. It is a useful tool that does many great things. If you want to use Google Analytics to see information about your website’s traffic, it’s important that you know this one thing:

Google Analytics will give you numbers, but not actionable data. Continue reading →