Category Archives: Writing

Augsburg’s Brand Voice

Augsburg CollegeRecently, the Augsburg College Department of Marketing and Communication produced a document on the college’s “brand voice.” It describes how to write in a way that reflects the tone and character. Whether you are writing for a department website, an email on behalf of the college or one of its departments, or anything else, follow these guidelines. Here is the content of the document in full. Continue reading

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People don’t “browse” the web

Back in the early days of the internet, when everything was new and exciting, we went to web pages just for the fun of it. We wanted to see what was out there. We went to websites for companies we had heard of, just to see what their site looked like. We “surfed” and “browsed” because it was fun. Continue reading

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