Recently, the Augsburg College Department of Marketing and Communication produced a document on the college’s “brand voice.” It describes how to write in a way that reflects the tone and character. Whether you are writing for a department website, an email on behalf of the college or one of its departments, or anything else, follow these guidelines. Here is the content of the document in full. Continue reading
“Help users save time by focusing their scanning eyes on information that they actually want to read.” – Jakob Nielsen
A post from Jakob Nielsen’s blog, Website Reading: It (Sometimes) Does Happen, describes what makes web users stop scanning and start reading.
He starts with what we know: Continue reading
Here is the PowerPoint presentation from my web training today on how to make a good web page.
Below is a video from Vikki Maver on how to write for an online audience. Here are some of the take-aways from her presentation.
Headings organize a web page’s content into logical and digestible chunks. Here’s what the headings look like on this page:
Back in the early days of the internet, when everything was new and exciting, we went to web pages just for the fun of it. We wanted to see what was out there. We went to websites for companies we had heard of, just to see what their site looked like. We “surfed” and “browsed” because it was fun. Continue reading