The Caples Student Campaign of the Year requires students to design a marketing campaign. This year the challenge is to help Campus Mart (a fictitious retailer) drive awareness of its Preferred Member Program (PMP) among students and parents, while ensuring brand perception is elevated based on its broad array of products and focus on customer service. This assignment will include a written plan and creative elements.

 

Undergraduate students will be able to work in a team or individually, and are competing to win a $5000 cash prize, a paid internship at AlloyASL, and a trip to the Caples Awards in New York City in March 2013.For information about the assignment, please download a copy of the entry kit or visit our website (http://www.caples.org/students).

 

Winners of the competition have gone on to lead successful careers. Winning help set them apart from their peers when looking for a job, which is a huge benefit for any graduate. Please consider this amazing opportunity and participate, as there are no entry fees involved. 

 

Contact: nicole.marshall@prweek.com