Google Analytics is a great tool, but in a previous post I explain why you have to be careful about drawing conclusions from mere traffic numbers. If you’re interested in seeing your website’s traffic numbers just for the heck of it, great. But avoid drawing hasty conclusions or taking hasty actions based on them. Talk to me first. If you want to see your traffic data, this post will explain how to find it. Continue reading
Making your website accessible is easy with WordPress. Most of the work is already done for you, in the technical design of the website, but some of it is up to you. Here are the main things you need to:
- Use Headings instead of bolded text
- If you write a heading , highlight it, and click the “B” to bold it, then you have created a bold text that simulates a heading but is not technically a heading. Instead, use the options Heading 2 or Heading 3. Continue reading
Recently, the Augsburg College Department of Marketing and Communication produced a document on the college’s “brand voice.” It describes how to write in a way that reflects the tone and character. Whether you are writing for a department website, an email on behalf of the college or one of its departments, or anything else, follow these guidelines. Here is the content of the document in full. Continue reading
Sometimes I hear people talk about the “number of clicks” required to get somewhere on the website. For example: “It should only be three clicks from the home page” or “Someone should not have to click that many times to get to it.”
Number of clicks vs. wasted clicks
It does not matter how many clicks it takes in order for a web user to get to a particular page or accomplish a task as long as each click along the way is intuitive and not wasted. Here is what web usability guru Jakob Nielsen wrote back in 1999 and the principle still applies today: Continue reading
Websites are not unlike homes. When left unattended, when not maintained, they develop clutter and slide into decay. Unlike our homes, a website is open to the public, anytime, anywhere. We do a lot of cleaning and organizing if we have people visiting our home in order to give our visitors the best impression and experience. Now imagine that every day dozens or hundreds or thousands of people you are trying to impress walk through your house. That is exactly what is happening on your website. Continue reading
FAQ pages can be really useful. Here are some tips to make them all they can be.
When you put images on an official Augsburg College web page or blog post, be careful. It’s not just about the legal ramifications, it’s also about being authentic and on-brand. Continue reading
Headlines are important. They tell me whether or not a section of a web page might interest me. I’ve been noticing some less-than-grabbing headlines on A-mail lately, so I thought A-mail would make a good case study in good headlines versus bad ones. Continue reading
I meant to write this a long time ago when Augsburg finished transferring to Google Mail email service. But let’s forget the fact that I’m coming a little late to the party and embrace the fact that I showed up at all.
Here are a few tips that will make your Gmail experience all it can be. Continue reading