A link is a word, group of words, or image that you can click on to go to a new page. There are a couple of ways to add links to your posts or pages. You can use either the Visual editor or the Text editor, as described below.

What should a link say?

Links are important for helping people take an action or find information. There are a few simple rules to follow. Consider these two examples:

1. GOOD: Fill out the Dunder-Mifflin Scholarship Application.
2. BAD: If you are interested in applying for the Dunder-Mifflin Scholarship, click here.

These principles lead to good link text:

1. Be descriptive – Say where the link is going, or what action the person is taking when they click it. Click here tells us nothing.
2. Do not rely on context. A link should make sense on its own, without having to read the text before or after the link. If the whole page is about the Dunder-Mifflin Scholarship, then having a simple Apply Now link is fine. But if the page lists several scholarships, then the link must specify which application the link is for: Dunder-Mifflin Scholarship Application

3. Be unique. Make sure the link does not match any other links on the page. For example:

   Bluth Company Scholarship – Apply Now
   Sitwell, Inc. Scholarship. – Apply Now
   
   These links have the exact same text. How do I know which one to click on? I have to read the text before each one, and that’s not good. Instead, make sure each link is unique and specific:

   Bluth Company Scholarship Application
   Sitwell, Inc. Scholarship Application

4. Avoid Click Here, Learn More, more info, and other generic phrases. It’s worth calling out these two phrases specifically, because they are such a common problem. If you follow the other rules above, you’ll never end up with a “Click here” link.

Creating Links

1. Highlight the text you want to link.
2. Click the link button on the toolbar.
   In Visual mode:
   
   In Text mode:
   
3. In the popup that appears, enter the URL you want to link to.
   
   URL: The URL of the link (include http:// at the start for external websites)
   Title (Optional): Title of the link when a visitor hovers over it (a small tooltip will appear with the title)
   Open Link in a New Window/Tab: If this box is checked clicking on your link will open up a new window/tab.
4. After you’ve entered the URL, click Add Link.

In Visual mode: the highlighted text will be underlined and blue to let you that it is linked.

In Text mode: highlighted text will be wrapped with the HTML link code.

Removing Links

To remove a link in the Visual editor, highlight the text and click the broken link icon:

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Much of this content is taken from the following WordPress.com Support page:  http://en.support.wordpress.com/links/