Auto-Pets™ “Out-Of-The-Box-Thinking” Scholarship
Auto-Pets, a manufacturer and retailer of innovative pet products, most famously known for the Litter-Robot™ (the automatic self-cleaning litter box that really works), is proud to announce and sponsor its “Out-of-the-Box Thinking”scholarship. With one of its own flagship products originally conceptualized by an 8 year old, they certainly know the value of thinking differently, and that’s the essence of the 2015 scholarship opportunity.
With a grand prize of $1,500 and two runner-ups receiving $500 each, the innovation scholarship is running from May 15 – December 20, 2015. Winners will be announced December 31st, 2015, and be awarded scholarships in the following week for the Winter 2016 semester.
Unlike many scholarship opportunities, this will be open to any current student that will apply the scholarship to college credits. Whether in high school working toward paying first year’s tuition, or looking to attain a bachelor’s, a masters, a Ph.D., nursing degree or any other type of college program, applications from all students in the United States are welcome.
It’s pretty simple: An 8 year old girl conceptualized the product line, ‘Kitty Play Zone™’, while at daddy-daughter work day. She had an idea, and that idea turned into a reality, but only with a thorough implementation process.
The purpose of our scholarship is to get the younger demographic thinking differently about innovation, marketing and retail, specifically with regard to pet products. Whether an idea for a cat/dog feeder, or perhaps a unique point of sale retail concept, the scholarship is designed to push applicants to think differently. Coming up with an idea is one thing, but thinking through how it would work, what it would cost, who and how large the market is, how it would be marketed, and the way in which it would be retailed is a whole other story.
The Application (How To Apply)
Essay / Pitch Sheet – 350+ Words (recommended 500+)
Please write the essay, pitch or summary not only about a pet innovation idea, but also about how the idea was conceptualized. The idea itself is not enough to “win” the scholarship. Outline the thinking process, explain why it’s needed, how it’s marketed, the market it serves and more. It should include the following:
- The Idea
- Why The Product Is Needed
- The Target Market
- The Marketing Strategy
- The Retail Strategy
- Anything Else that will Help Sell the Idea
First Place: $1,500
Second Place: $500
Third Place: $500
Picking The Winner
The winners will not only be judged by their pet-related idea, but also on the thought process that led them to the idea in the first place. It is understood that not every idea is a “winning” or “novel” concept, so how the idea is explained, why the product is needed, what are the marketing strategies, who is the target market, and everything else included to demonstrate the thought process are important factors in the selection process.
- Applicants must be a current student at any high school, accredited university, graduate school or equivalent (community college, 1 year program, other) within the U.S.
- Applicants must submit a copy of their school verification (courses with your name, acceptance, transcript, or equivalent)
For more information visit their website: http://www.litter-robot.com/blog/out-of-the-box-thinking-scholarship/