Social Media Trends Target Specific Users

http://www.geekwire.com/2013/pew-73-adults-social-media-pinterest-popular-twitter-instagram

1.  Do demographics and the social economic status of the research participants effect the accuracy of the Social Media usage statistics?  Who is funding the research and collecting the data?

2.  The Pew research center’s internet research study showed that 73% of online U.S. adults ages 18 and older use some type of social network.  What are the implications of this information and the validity of ongoing research and tracking in this area?  Are there specific populations that benefit from this information?

3.  The data for this research was gathered from cell phone and landline data of the users in the study.  What should we be considering when gathering data from specific areas (cell phones and landlines) that may change for future research tracking and reflection of future parallel data and the validity of the future data.